Google and the Web have changed the way the world publishes content and the way the world advertises. Google AdWords is paid advertising or pay per click (PPC) advertising on Google. Advertising on the Google has become a big business, with interested parties ranging from business people to advertising agencies to technical folk. Google Advertising tools explains the business and technology behind making money with content and advertising on the Web. Google is considered the de facto leader in online advertising.

According to the definition given by The Economic Times Google AdWords is one of the services advertisers use for online promotion of their content, brand, website through certain defined keywords to achieve traffic or leads. Google looks at how relevant and useful an ad is to the searcher and the search terms they’ve used. It also looks at how many clicks a particular ad has received previously, also known as its click-through rate (CTR) and how relevant the landing page is where landing page is the URL people arrive at after they click an ad, and AdWords analyses it through a combination of automated systems and human evaluation. Google is constantly improving the features and user interfaces of its advertising tools.

The following video will give you a better understanding about how Google Advertising works.

There are many benefits to using Google AdWords to market a particular business:

1) Cost Effective: Google AdWord is extremely cost-effective. An individual only pays when someone clicks on his/her ad and hence determines exactly how much one wants to spend.

2) Highly Targeted: Google AdWord’s targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign which includes Location Targeting, Mobile Targeting, Language Targeting and Time Targeting.

3) Increase Brand Awareness: Google Ad Words is an efficient way to tell people about a particular brand. It was discovered that search ads lift top-of-minds by an average of 6.6%.

4) Tracking Success: By using Google AdWords, one can track success and take effective measures when required. We can use Get Clicky or Google Analytics to track the reports of the Google AdWords campaign.

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