Classic Steps to Preparing for a Political Campaign when you’re planning to WIN!

political campaign preparation

Here’s the summary:

  1. Clarify your campaign platform issues (main talking points)
  2. Craft your message that targets your core audience/vote bank
  3. Understand areas of popularity
  4. Target voters by city, town
  5. Transcend that message across media – OOH, Internet, TV, Print, Radio, Mobile, People (campaign supporters) 
  6. make your political opponents irrelevant to your vote base
  7. make your political opponents invisible to your vote bank

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