Reputation has always been important to businesses, business owners and end consumers. Reputation is that intangible which is often times more valuable than even money or profit producing assets. This is especially true in today’s ever connected digital world which tracks everything and forgets nothing.
As they say, “the internet never forgets”.
Webster’s dictionary defines ‘Reputation’ as: Over-all quality or character as seen or judged by people in general.
Warren Buffett once said “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”.
Here are just a couple of reasons as to why it is important to have a good online reputation.
- Increased Sales: Online reputation management is very important to drive new business and customer sales. As sales are heavily dependent on the reputation of the brand or company, hence having a good online reputation gives you a good chance of capturing shares.
- Helps to build trust: People trust a brand or business with a good online reputation. Most of the consumers read online reviews regarding local businesses. This consumers put full trust into positive online reviews, hence you need to ensure that you’re online reputation is a force to be reckoned with.
These are the highlights from the Online Reputation BrightLocal 2017 Survey
- 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day
- 85% of consumers trust online reviews as much as personal recommendations
- Positive reviews make 73% of consumers trust a local business more
- 49% of consumers need at least a four-star rating before they choose to use a business
- Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
- 68% of consumers left a local business review when asked – with 74% having been asked for their feedback
- 79% of consumers have read a fake review in the last year, but a worrying
- 84% can’t always spot them
- Yelp & Facebook are local consumers’ most trusted review sites, followed by Google & BBB.org
- People are becoming less likely to visit businesses’ websites after reading positive reviews – a 17% drop from 2016
- 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016)
- Consumers read an average of 7 reviews before trusting a business – up from 6 last year
If you have negative press which you’ve been unable to shake and is unfortunately connected to your personal name and/or your business name, contact the Reputation Management experts at Rsquare Media for a FREE Quote. We have a 100% success rate. Call 646-249-3561 or email firstname.lastname@example.org . You’ll be glad you did!
rsquare media inc. is an Award Winning Online Visibility company guided by the singular philosophy –
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We offer Bespoke Tailored Solutions that drive results. No matter how tough the competition may seem, we’ll develop a Smart Solution which will hit most (if not all) of your Organization’s KPIs. Call (646) 249-3561 or email email@example.com for a Free Quote/Consultation. We’re open Monday-Saturday – 10am-7pm EST. Our headquarters are 626 RXR Plaza, Uniondale New York 11556 (opposite Nassau Coliseum and near Hofstra University). FREE PHONE CONSULTATION. CALL 646-249-3561.
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