In all relationships in life, trust is key. However, even as the most important fundamental value, it is a common source of conflict. Trust in business is vital to success.
Arthur Genseler reports in Fortune, a global media organization, “Trust in business enjoys two main benefits. The first is with your clients. If they know you are honest and direct with them, they usually are willing to work through challenges with you, and they won’t hesitate to be a referral source when things go well.”
The business industry is growing more competitive every day with the emergence of new social media platforms and other internet avenues. Online Reputation Management is pivotal in establishing your brand’s online presence in a positive light to create trust. Most people trust brand recommendations from friends, influencers and online reviews. A brand with a positive image dominates its presence on Google’s first page.
According to Forbes Magazine, “Businesses risk losing 22 percent of business when potential customers find one negative article on the first page of their search results.”
In the modern world of technology, people turn to the internet as their central source of information. Google searches provides quick and easy answers. Negative reviews will taint your business’ name and position on search engines. More and more businesses are noticing how crucial reputation management is today.
As reported by Local Consumer Review Survey on reputation.com, “ 72% of consumers trust online review as much as word of mouth.”
Not only will the fundamental value of trust be established, however, businesses will actually see a return on investment.
According to reputation.com, “A difference of one “star” in the average rating in a typical online business profile can lead to a 5–9% difference in revenues. (Harvard Business Review).”
After reading your company’s positive reviews, people will be convinced to do business with you over your market competitors. An online reputation that is well-managed gives you a professional appearance and will grab a viewers attention. Status labs reports that:
73% of consumers trust a local business more that has positive reviews
64% trust online search engines the most when conducting research on a business.
The benefits of online reputation management are too good to pass up and can make or break your future in business. If you feel lost in where to start, or are plateauing in sales and engagement, hire an online reputation management agency. Rsquare media has developed strategies that help your business protect its online image, and strengthen your presence. . Call 646-249-3561 for a FREE Quote or FREE Phone Consultation and visit us at rsquaremedia.com to learn more.