The Key To Local SEO
SEO or search engine optimization is a crucial piece to a business puzzle in being discovered online. Naturally a business wants to be seen & appear at the top of Google’s results. Through the methods of SEO, people should be able to find your site easier. However there’s a difference when it comes to Local SEO.
Local SEO is just as crucial but it’s serviced to a much smaller crowd. Small businesses in the neighborhood are looking for local customers. First off, establish your NAP or name, address, & phone number. Having this information included on external websites could benefit your website. Each time your site is mentioned, there’s more of a chance to be seen. Second, word of mouth marketing and reviews from various sites are also crucial. The trick is to acknowledge the reviews & learn from them which gives off a good impression towards customer service. “Thanking customers for their patronage or apologizing publicly for a bad experience are great ways to show that you care about your customers and want them to be satisfied.” As stated in Tamar Weinberg’s 6 Keys To Getting Local SEO Started On The Right Foot. (SearchEngineLand.com) [As seen on 8/4/16] Finally, having a mobile-friendly site is imperative. Most searches are done on smartphones. Making sure your site is easy to access on mobile phones can increase the traffic & the sales as well. This is due to the many people who shop online & can’t come in person.
Call 646-249-3561 to schedule an appointment & get started with Rsquare Media today.
The Secret Guide To Video & SEO
When it comes to creating content, videos are typically a key component to the equation. For the purpose of SEO, they’re a great way to garner traffic for your site. Videos, however, are considered an afterthought & not utilized as much as you’d think. In reality, creating video content is recommended as it can reach a much wider audience. If used well, they can convey powerful messages & contribute to assisting your business in a big way.
As mentioned earlier, some businesses view videos as an afterthought. When making videos or putting a visual together it’s all about the spectacle & showcasing said business in bright colors. However one of the most important parts to this puzzle is clearly defining your goals from the jump. Once that’s accomplished, the objective is to build interest & generate buzz for the video. The way to do that is by sharing the video over social media & encouraging people to take a peek all while promoting your brand. Keywords are also key especially when videos are being searched for on sites such as YouTube. It allows your video to be discovered a lot quicker & easier.
At the end of the day videos can generate just as much, if not more attention to your business & products in question. They can be interactive, fun & have a lot of emotion which could equal to more traffic.
Call 646-249-3561 to schedule an appointment & get started with Rsquare Media today.
Using Social Media To Build Professional Skills
Social media can be used to build professional skills. It’s not just for entertainment & when you think about, getting in touch with all things social media can benefit you. Attaining professional skills through methods of social media are needed in a world where the internet is frequently used.
One of the ways social media can help you is simply being a good listener. “The best social media pros listen the most actively and most aggressively” taken from 6 Skills You Need To Be A Social Media Professional by Jay Baer [Conviceandconvert.com] (seen on 8/9/16) Another way social media can help you are the different types of writing you learn about. Through news articles, blogs, etc you begin to grasp different styles of writing that can be used outside of social media. Then there’s relationship building. They say it’s easier to build a relationship on the internet and nowadays that’s very true. However these methods of creating new relationships can be utilized for actual jobs. It all starts with introducing yourself and being confident in your skills while showcasing how open you are to starting new relationships amongst your co-workers. These are just a few simple ways to help build professional skills with the assistance of social media.
Call 646-249-3561 to schedule an appointment & get started with Rsquare Media today.
