THE 360 DEGREE VIDEO.

360 degree video changes the game when it comes to how we record and view videos now. The 360 degree video, also known as immersive or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras (“360-degree video,” n.d.). This allows its viewers to feel like they are in the middle of the scene of wherever the video is being taken.

Take a look at the great white sharks 360 video

The 360 degree video has been implemented into various things such as Virtual Reality, Snapchat and Facebook. Virtual Reality uses the 360 degree by pre-recording certain scenes or experiences, then adding sensations and sounds allowing its user to feel like they are actual in that scene. Snapchat utilizes the 360 degree video within its filters. When using Snapchat, some of the filters allow you to turn to the rear facing camera and you see different things when you turn your phone5 upward, downward, and to the sides.

Social media, such as Facebook, has also allowed this technology advancement to benefit its business. Facebook 360 is a new addition on Facebook, which allows Facebook users to upload 360 videos and for their friends to basically experience places from all around the world simply using the Internet.

The future for businesses do seem bright with this advancement. For example, event promoters do have a chance of recording 360 videos at concerts and selling it to individuals who did not get to attend the event; helping them get the actual experience.

Rsquare Media is a company that is familiar with 360 degree video and would love to help implement it into your business. According to an article posted on www.thinkwithgoogle.com, 360 video implementation earned Columbia’s Youtube channel a lot more views than the standard advertisement. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice.

VIRTUAL REALITY

Virtual reality has become a hot topic in the worlds of technology and                business. Virtual reality is a simulated three-dimensional world with realistic images, sounds and sensations, allowing users to look around and experience a particular activity via computer (“Virtual Reality,” n.d.).  This advancement in computer technology only requires the user to place glasses or goggles in front of their face and immediately enter the virtual world.

The user loses a sense of where they are and is fully immersed into the display coming from the Virtual Reality set. To further understand this concept, watch

Google has already jumped onboard with this advancement. In 2014, the Google Cardboard came out. To use this gadget, you place your phone into a cardboard with built-in glasses and once the video begins, you begin to experience the realistic features provided when looking around.

According to www.wareable.com, within 19 months, Google Cardboard shipped out over 5 million of the cardboard sets (Google has shipped 5 million Cardboard viewers so far,” n.d.). Currently, PlayStation has released a Virtual Reality Headset for $500+. The uniqueness of this device is that the user puts on the headset, instead of staring into a television set, and plays the game by moving around with the console in their hand. Other businesses, such as Edhead, would benefit from virtual reality. Edhead is an educational company that provides virtual math and science activities such as Hip Surgery, Brain Surgery, Creating a Cellphone and more. Instead of sitting in front of a PC monitor, imagine how amazing the experience would be for users to actually feel like they were in an actual surgery room.

Take a look at the Edheads Hip Surgery video

If your business would like to incorporate this advancement to progress your company, please contact Rsquare Media. Rsquare Media has knowledge and experience with Virtual Reality and would be of much help when it comes incorporating this to help promote your business. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice.

Facebook Direct: What you need to know?

Social media is more powerful than you think. If you think long and hard, social media connects us to the whole world. Every second, people from around the world are uploading various things like news, pictures, videos and updates about every little thing that is going on in the world. The crazy thing about social media is that every site develops and upgrades. With each update, social media sites change their appearance to get a fresh new feel, gain new features to try and beat out competition and do many other things. One example of a social media site that is constantly trying to beat out competition is Facebook. Facebook was in my opinion the start of the whole popularity with social media.

With over a billion people having a Facebook page, the creator of Facebook knew that he would have to be innovative in order to keep the site fun. One example of trying to keep the site active is Facebook Direct. Facebook Direct is a new feature that brings the format of sharing photos and videos to the billions of users each day. Copying the feature from fellow rival Snapchat, Facebook allows you to update photos in a stories format and communicate and the update the world about what you are doing in the world. They originally started the clone of Snapchat stories in August with their Instagram app which is reflective of the company’s belief that camera based messaging is the future of social interaction. What we see is that Facebook is trying to eliminate the competition by copying all the features from snapchat and using it as their own. Along with the stories, they also added the popular filter feature which allows you to alter photos by adding a variety of tints, backgrounds and effects that makes taking pictures that much more enjoyable. The way people create content is evolving and companies have to keep up or risk losing a following.

With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotions. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. Combining four crucial aspects of business marketing—social media, search engine optimization, original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach.

A free and convenient consultation will allow your company to pinpoint marketing weaknesses and create a customized strategy to optimize brand promotion. On the forefront of modern advertising technology, Rsquare Media is the first step in ensuring that target audiences are given the complete immersive experience. rsquare media is Long Island’s favorite Creative Digital MWBE Advertising Agency. Small Agency Attention. Big Company Results. Rsquare Media Change Agents can meet with at your Business in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola on short notice. Any other location on Long Island (Nassau and Suffolk Counties)- Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton, will require scheduling an appointment. rsquare media can assist you with Facebook Fanpage Design, Facebook App design, Mobile Optimized Website Design, Android and Iphone App Design, SEO, YouTube Commercial Production, Informercials, Video Production, Graphic Design and Printing Services, Screen Printing and Embroidery Services, Indoor and Outdoor Signage Design & Fabrication. FREE Consultation. Call 646-249-3561 today!