Why does a business need a Facebook page? The answer is quite simple. According to Facebook CEO, Mark Zuckerberg the average American spends about 40 minutes daily on Facebook alone, liking, sharing content resulting in 4.1 million likes on a variety of posts every minute. Moreover, on an average, 1.40 billion people log onto Facebook daily and are considered daily active users, which represents a 14 percent increase year over year.

Facebook usage statistics 2017

At a time when advertisers run most of the free apps, with social media and streaming apps going public, Facebook, with its astounding 800 million follower count which is only growing each moment is undoubtedly the most effective for brands to engage and interact with their audience and to market their product. So how exactly do these businesses use a variety of the Facebook tools to promote what they have to offer?

Marketing using Facebook ads is greatly cost-effective as you can reach out to an audience size of 5,000 to 10,000 with a budget as low as 50$ while targeting your audiences based on demographics (age income, sex, location, etc) and psychographics (likes, preferences). Facebook ads help amplify the reach of your content especially when they are shared by influencers, which ultimately exposes a business to a larger audience. Businesses can also use Facebook remarketing for sign-ups, consultations, downloads, etc which has been found to boost engagement rates, threefold. Another great advantage is the Call Now button on Facebook pages which helps skip the hassle of opening a new page by pressing on another link.

If you happen to be a busy entrepreneur yourself or haven’t experimented much in using Facebook ads before you can opt for basic single photo post, single video post or a carousel with text and a combination of the two. Another option is lead ads you get a prospect’s email and name directly on Facebook instead of having to click on an off-site landing page. In an experiment done by AdEspresso, they found lead ads to be extremely effective. Although the cost per lead was slightly higher they had a higher conversion rate too. In-stream videos are mid and pre-roll ads that you can purchase 5-15 second placements for while people are watching Facebook videos. Audience Network building includes ads that will also cover viewers outside of Facebook through their ad networks on other websites, apps and Smart TVs. Ultimately, however, the object of you ad determines what type of advertisement is most suitable. For instance, if you are trying to create awareness or generate new demand, then you can utilize Traffic or Video Views objectives.

Facebook Contest Apps is another way to drive traffic to your Facebook fan page and can boost in-bound marketing as well as the level of engagement with the marketers’ online communities. One can run a contest using their Timeline, Facebook Apps or a few third party apps to make it a lot easier for customers. Some platforms for such ad campaigns include WishPond, ShortStack, AgoraPulse, Easyproms, etc. Furthermore, Facebook Live content has the potential to engage audiences extensively because not only does it notify fans/followers to join the Live video but also since there is no guarantee that the video will be saved and thus requires viewers to check it before they miss out on it.

Facebook marketing can prove to be profoundly beneficial to all types of businesses especially if the content is relevant (to the service offered and the industry), consistent (using the Schedule Post feature which also helps to post at a time when most audiences are online), using Facebook Analytics to collect information on one’s performance and thus determine if there is any scope for improvement, which will all ultimately help increase visibility by building an audience.

RSquare Media is the 2017 Minority Business of the Year – a highly sought-after peer-reviewed honor received in the company of ConEdison & MTA at a Gala ceremony in New York City. This alone speaks of the Industry recognition of our commitment to adding value to clients, delivering innovative solutions – while adhering to the highest standards of Integrity and professionalism. RSquare Media is also a Certified MWBE with the City of New York.

RSquare Media helps clients Be Seen or Not Be Seen online, and,

Delivers Results @Speed of Thought

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If you or someone in your organization has bad press or fake news connected to them or the company, reach out to us, we can remove it from Google page 1. 100% Success Guarantee. Request a Consultation

Do you want your customers to find you and choose only you (not your competition) when they’re looking for help online? Let us know. Our Hypervisibility Solution delivers Google Page 1 domination – so your customers see you and only you. This usually results in an increase in Lead Generation by 300-700%.  Request a Consultation

When you read our many Client Testimonials – you’ll see and believe what All our Clients Love about us – We’re extremely Easy to work with, always accessible on the phone, including face to face meetings – after hours (and on weekends), extremely detail oriented while maintaining the highest standards of professionalism and integrity – all at friendly, affordable prices and Results Delivered @Speed of Thought!

Here’s what some of our clients have said about us recently:

speed of thought!

happy rsquare media client

MinuteMan Press referred Rajiv Jadhav of RSquare Media to me. They were raving about how great he was, which sounded a little unreal. I was intrigued so decided to give him a call. Even though the project started about 5 months after I initially spoke to Rajiv, I didn’t notice any change in his level of enthusiasm and interest in wanting to serve my business when I spoke to him several months later. (WOW!) Working with him has been a real blessing. He really takes full ownership of the project and always exceeds our expectations. He brings so much value to the table and is genuinely interested in helping us in areas we weren’t expecting assistance on – like business management, business planning, pricing strategy. He even helped us find a great office space! He’s the full package and the real deal!

We are very happy with the service received from RSquare Media and would highly recommend them to anyone who’s looking for top quality, highly seasoned, well rounded professional service. Rajiv is extremely engaging and fun to work with, and extremely humble. RSquare Media exceeded our expectations and we’re thrilled with the gorgeous website they built for us and in record time too! Their claim is accurate – they Do work at the Speed of Thought!Lawrence DeRocheUpscale International Caterers

Quick learner & Proactive

happy rsquare media client

Rajiv is an enthusiastic contributor whose inquisitiveness sets him apart from other contributors. Rajiv is a quick learner and his pro-active approach allows him to easily engage with his peers and those he supports. He would be a valued asset to any organization and comes with my highest recommendation. I wish him continued success.Greg DoleckiAcxiom

Can Do Attitude

happy rsquare media client

Rajiv demonstrates a “can do” attitude and see projects through from inception to completion. He followups on issues, demonstrates excellent communication skills and provides sound solutions. Rajiv is knowledgeable and understands the needs of the digital business that he supports. Rajiv is always ready to roll up his sleeves to lend a helping hand and is a joy to work with. I welcome the opportunity to work with him again in the future.KC KohCiti

great experience

happy rsquare media client

I had great experience working with Rajiv. He is a personable team player. His approach to assignments were strategic and result oriented. He was knowledgeable, dedicated and thorough in execution. I am delighted to recommend him any day.Tomlin Anya, CPA, CISACiti

its been an Honor!

happy rsquare media client

It has been an honor collaborating with Rajiv at Acxiom in support of the AOS system and the clients who utilize it. He brings an expert knowledge set, and a zeal for learning, coupled with an attitude of doing what it takes to meet client needs. His professional and personal interest in big data management and its use in marketing has proven invaluable to AOS systems clients. He is a friendly outgoing individual who is always happy to help and take on new challenges.Isaac SchechtmanAcxiom

Respected!

happy rsquare media client

Tasked with the role of Project Management overseeing the completion of Media Campaigns Rajiv has faithfully and intelligently overseen the completion of numerous projects. His foresight and process capabilities have led to exceptional performance and the respect of his peers.David EdwardsAcxiom

extremely methodological

happy rsquare media client

Rajiv always comes to the table with a bright and positive outlook when working on any project. It would be hard to find a coworker with a more methodological nature than Rajiv. He is always eager to please and offer his brand of boisterous kindness throughout all communications. Rajiv has a keen ability to manage communications that identify task ownership within projects containing many complex moving pieces.Michael WexlerAxciom

tremendously helpful

happy rsquare media client

Rajiv and RSquare Media has helped us tremendously with Ripple Analytics’ social media efforts on LinkedIn and Facebook. He is able to quickly and effectively put together video posts that share valuable information with people within Ripple’s network. He is a pleasure to work with.Noah L. PuseyRipple Analytics Inc.

WOW

Wow! What can I say about Rajiv? He is the kindest businessman I met with great vision. He makes time for you whether you are a CEO of a Fortune 500 Company or an aspiring entrepreneur. His business insight is stellar. I especially enjoy going to Tech Fairs and Business Expos and seeing how he treats everyone like a million bucks. His clients are lucky to have him. His  prospects don’t know what they’re missing out on. Don’t hesitate to contact Rajiv Jadhav of RSquare Media today. It will be worth it!Lorraine BuschhoffNational Minority Business Council, Inc.

exceeded expectations

It’s been awesome working with Rajiv Jadhav of RSquare Media inc. We are very happy with the service we received from RSquare Media and would highly recommend them to anyone who’s looking for quality, highly personalized, white glove type service. Rajiv is extremely engaging and fun to work with – great collaboration partner who takes full ownership of projects. RSquare Media exceeded our expectations and we’re thrilled with the gorgeous website they built for us and in record time too! They are great at generating ideas for your business as well. What they say on the business card is true – they Do work at the Speed of Thought!Lisa A. DeRocheUpscale International Caterers

speed of thought!

happy rsquare media client

MinuteMan Press referred Rajiv Jadhav of RSquare Media to me. They were raving about how great he was, which sounded a little unreal. I was intrigued so decided to give him a call. Even though the project started about 5 months after I initially spoke to Rajiv, I didn’t notice any change in his level of enthusiasm and interest in wanting to serve my business when I spoke to him several months later. (WOW!) Working with him has been a real blessing. He really takes full ownership of the project and always exceeds our expectations. He brings so much value to the table and is genuinely interested in helping us in areas we weren’t expecting assistance on – like business management, business planning, pricing strategy. He even helped us find a great office space! He’s the full package and the real deal!

We are very happy with the service received from RSquare Media and would highly recommend them to anyone who’s looking for top quality, highly seasoned, well rounded professional service. Rajiv is extremely engaging and fun to work with, and extremely humble. RsquareMedia exceeded our expectations and we’re thrilled with the gorgeous website they built for us and in record time too! Their claim is accurate – they Do work at the Speed of Thought!Lawrence DeRocheUpscale International Caterers

Quick learner & Proactive

happy rsquare media client

Rajiv is an enthusiastic contributor whose inquisitiveness sets him apart from other contributors. Rajiv is a quick learner and his pro-active approach allows him to easily engage with his peers and those he supports. He would be a valued asset to any organization and comes with my highest recommendation. I wish him continued success.Greg DoleckiAcxiom

RSquare Media Inc. Change Agents can meet with at your place of business (or home) in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola, Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton – by requesting an onsite visit – Request a Consultation. Our Standard Travel fees apply. Alternatively, you could also request a Free 20-minute phone consultation.

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