Programmatic ad buying typically refers to the use of software to purchase digital advertising. The scenario of programmatic advertising seems very complicated. According to Birger Bardowicks and Oliver Busch, programmatic advertising describes the automated serving of digital ads in real time based on individual ad impression opportunities.

Programmatic advertising is built on a digital platform or exchange where automated buying and selling of ad inventories across mobile, desktop, search, display and video allow the demand side (advertisers) and supply side (publishers) to transact in real-time. Put simply, it’s a style of advertising that cuts out the middle man. So instead of liaising and negotiating with people, it’s all done via machines – or a demand-side platform (DSP) to be precise. It sounds very technical, but a DSP allows you to manage multiple ad exchange and data exchange accounts with one platform. Programmatic Advertising is the new digital form of globalization.

With programmatic advertising, digital ad buying is faster, more efficient, and less expensive. Also, advertisers now have more granularity into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage and target their ad campaigns automated method of buying digital advertising. Whereas with traditional advertising, digital advertising used to be bought and sold manually. Ad networks bought ad impressions ahead of time from a lot of different sites and apps and repackaged them to be sold to advertisers with no transparency. This process involved salespeople, RFPs, and a whole bunch of human error. This process was inefficient and unreliable.

The benefits of programmatic advertising are increasingly relevant in today’s content-saturated digital world. Marketers need their ads to be targeted, personalized and engaging whenever and however they’re reaching out to consumers; and although a great deal of this targeting takes place via the online tools we have at our fingertips, programmatic advertising takes it to another level.

Benefits of Programmatic Advertising are as follows:

    1. Programmatic Advertising is Simple, Efficient, Quick, Optimized and Personalized.
    1. Programmatic Advertising Offers Real-Time Data and Insights.
  1. Programmatic Advertising Optimizes Ad Budget.

RSquare Media is the 2017 Minority Business of the Year – a highly sought-after peer-reviewed honor received in the company of ConEdison & MTA at a Gala ceremony in New York City. This alone speaks of the Industry recognition of our commitment to adding value to clients, delivering innovative solutions – while adhering to the highest standards of Integrity and professionalism. RSquare Media is also a Certified MWBE with the City of New York.

RSquare Media helps clients Be Seen or Not Be Seen online, and,

Delivers Results @Speed of Thought

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If you or someone in your organization has bad press or fake news connected to them or the company, reach out to us, we can remove it from Google page 1. 100% Success Guarantee. Request a Consultation

Do you want your customers to find you and choose only you (not your competition) when they’re looking for help online? Let us know. Our Hypervisibility Solution delivers Google Page 1 domination – so your customers see you and only you. This usually results in an increase in Lead Generation by 300-700%.  Request a Consultation

When you read our many Client Testimonials – you’ll see and believe what All our Clients Love about us – We’re extremely Easy to work with, always accessible on the phone, including face to face meetings – after hours (and on weekends), extremely detail oriented while maintaining the highest standards of professionalism and integrity – all at friendly, affordable prices and Results Delivered @Speed of Thought!

Here’s what some of our clients have said about us recently:

Quick learner & Proactive

happy rsquare media client

Rajiv is an enthusiastic contributor whose inquisitiveness sets him apart from other contributors. Rajiv is a quick learner and his pro-active approach allows him to easily engage with his peers and those he supports. He would be a valued asset to any organization and comes with my highest recommendation. I wish him continued success.

Greg Dolecki

Can Do Attitude

happy rsquare media client

Rajiv demonstrates a “can do” attitude and see projects through from inception to completion. He followups on issues, demonstrates excellent communication skills and provides sound solutions. Rajiv is knowledgeable and understands the needs of the digital business that he supports. Rajiv is always ready to roll up his sleeves to lend a helping hand and is a joy to work with. I welcome the opportunity to work with him again in the future.

KC Koh

great experience

happy rsquare media client

I had great experience working with Rajiv. He is a personable team player. His approach to assignments were strategic and result oriented. He was knowledgeable, dedicated and thorough in execution. I am delighted to recommend him any day.

Tomlin Anya, CPA, CISA

its been an Honor!

happy rsquare media client

It has been an honor collaborating with Rajiv at Acxiom in support of the AOS system and the clients who utilize it. He brings an expert knowledge set, and a zeal for learning, coupled with an attitude of doing what it takes to meet client needs. His professional and personal interest in big data management and its use in marketing has proven invaluable to AOS systems clients. He is a friendly outgoing individual who is always happy to help and take on new challenges.

Isaac Schechtman

Respected!

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Tasked with the role of Project Management overseeing the completion of Media Campaigns Rajiv has faithfully and intelligently overseen the completion of numerous projects. His foresight and process capabilities have led to exceptional performance and the respect of his peers.

David Edwards

extremely methodological

happy rsquare media client

Rajiv always comes to the table with a bright and positive outlook when working on any project. It would be hard to find a coworker with a more methodological nature than Rajiv. He is always eager to please and offer his brand of boisterous kindness throughout all communications. Rajiv has a keen ability to manage communications that identify task ownership within projects containing many complex moving pieces.

Michael Wexler

tremendously helpful

happy rsquare media client

Rajiv and RSquare Media has helped us tremendously with Ripple Analytics’ social media efforts on LinkedIn and Facebook. He is able to quickly and effectively put together video posts that share valuable information with people within Ripple’s network. He is a pleasure to work with.

Noah L. Pusey

WOW

Wow! What can I say about Rajiv? He is the kindest businessman I met with great vision. He makes time for you whether you are a CEO of a Fortune 500 Company or an aspiring entrepreneur. His business insight is stellar. I especially enjoy going to Tech Fairs and Business Expos and seeing how he treats everyone like a million bucks. His clients are lucky to have him. His  prospects don’t know what they’re missing out on. Don’t hesitate to contact Rajiv Jadhav of rsquare media today. It will be worth it!

Lorraine Buschhoff
National Minority Business Council, Inc.

exceeded expectations

It’s been awesome working with Rajiv Jadhav of rsquare media inc. We are very happy with the service we received from rsquare media and would highly recommend them to anyone who’s looking for quality, highly personalized, white glove type service. Rajiv is extremely engaging and fun to work with – great collaboration partner who takes full ownership of projects. rsquare media exceeded our expectations and we’re thrilled with the gorgeous website they built for us and in record time too! They are great at generating ideas for your business as well. What they say on the business card is true – they Do work at the Speed of Thought!

Lisa A. DeRoche

speed of thought!

happy rsquare media client

MinuteMan Press referred Rajiv Jadhav of rsquare media to me. They were raving about how great he was, which sounded a little unreal. I was intrigued so decided to give him a call. Even though the project started about 5 months after I initially spoke to Rajiv, I didn’t notice any change in his level of enthusiasm and interest in wanting to serve my business when I spoke to him several months later. (WOW!) Working with him has been a real blessing. He really takes full ownership of the project and always exceeds our expectations. He brings so much value to the table and is genuinely interested in helping us in areas we weren’t expecting assistance on – like business management, business planning, pricing strategy. He even helped us find a great office space! He’s the full package and the real deal!

We are very happy with the service received from rsquare media and would highly recommend them to anyone who’s looking for top quality, highly seasoned, well rounded professional service. Rajiv is extremely engaging and fun to work with, and extremely humble. Rsquare Media exceeded our expectations and we’re thrilled with the gorgeous website they built for us and in record time too! Their claim is accurate – they Do work at the Speed of Thought!

Lawrence DeRoche

RSquare Media Inc. Change Agents can meet with at your place of business (or home) in Freeport, Merrick, Baldwin, Rockville Center, Hempstead, Uniondale, Garden City, Mineola, Brentwood, Central Islip, The Hamptons, Montauk, Amityville, Patchogue, Bohemia, Bayside, Bayshore, Deer Park, Hauppauge, Babylon, Huntington, Islip, Smithtown, Riverhead, Brookhaven, East Hampton – by requesting an onsite visit – Request a Consultation. Our Standard Travel fees apply. Alternatively, you could also request a Free 20-minute phone consultation.

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