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We live in a consumerist, Instant Gratification driven world – where an instant response is sought in almost anything we do. According to www.entrepreneur.com, this physicological term is defined as “the desire to experience pleasure or fulfillment without delay of...

Creating meaningful connections with target audiences is a huge problem for companies today. Publications and magazines as well as commercials on television simply do not connect consumers with the people behind the brand. Sure, the product may be promoted but how do you...

Utilizing spherical cameras, companies are creating interactive 360 videos and immersive experiences akin to virtual reality to market their products and services. More and more companies are providing their consumers with a complete immersive experience of their...