Facebook Direct: What you need to know?
Social media is more powerful than you think. If you think long and hard, social media connects us to the whole world. Every second, people from around the world are uploading various things like news, pictures, videos and updates about every little thing that is going on in the world. The crazy thing about social media is that every site develops and upgrades. With each update, social media sites change their appearance to get a fresh new feel, gain new features to try and beat out competition and do many other things. One example of a social media site that is constantly trying to beat out competition is Facebook. Facebook was in my opinion the start of the whole popularity with social media.
With over a billion people having a Facebook page, the creator of Facebook knew that he would have to be innovative in order to keep the site fun. One example of trying to keep the site active is Facebook Direct. Facebook Direct is a new feature that brings the format of sharing photos and videos to the billions of users each day. Copying the feature from fellow rival Snapchat, Facebook allows you to update photos in a stories format and communicate and the update the world about what you are doing in the world. They originally started the clone of Snapchat stories in August with their Instagram app which is reflective of the company’s belief that camera based messaging is the future of social interaction. What we see is that Facebook is trying to eliminate the competition by copying all the features from snapchat and using it as their own. Along with the stories, they also added the popular filter feature which allows you to alter photos by adding a variety of tints, backgrounds and effects that makes taking pictures that much more enjoyable. The way people create content is evolving and companies have to keep up or risk losing a following.
With new social media platforms such as snapchat and other innovative advancements, it is hard for companies to remain on the modern frontier of brand promotions. Thus, many are turning to creative marketing companies to ensure effective brand promotion in today’s age. Rsquare Media, based in Long Island, is a Creative Content and Design company which forms customized media marketing strategies, creates original content, and helps businesses stay ahead of their competition through following innovative marketing trends. Combining four crucial aspects of business marketing—social media, search engine optimization, original content, and web design—Rsquare Media creates a comprehensive branding package which enhances visibility and extends audience reach.
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