Celebrity Endorsement

Celebrity endorsement is defined by the Business Dictionary as the following “A form of brand or advertising campaign that involves a well-known person using their fame to help promote a product or service.” Brands associating themselves with celebrities has been one of the most innovative methods to attract consumers. According Read more…

Cybersecurity in Online Markets

Imagine, for a moment, that Jane, a young executive working for ABC in New york City,  has just purchased herself a brand-new Mac (price: $5,000).  And that Jane has willingly shared her credit card number with Amazon, allowing them to charge her for the  purchase. In an age of increasing Read more…

Online Reputation Management: 4 Strategies to Build Your Online Presence in Business

Online reputation management is a term essential for businesses to not only understand, but put into practice. It is inevitable in business, that interactions may occur between a client or customer, that can reflect negatively on the business brand. There are various platforms such as Yelp, Glassdoor, Amazon etc. in Read more…

The Importance of Online Reputation Management: Establishing Trust

In all relationships in life, trust is key. However, even as the most important fundamental value, it is a common source of conflict. Trust in business is vital to success. Arthur Genseler reports in Fortune, a global media organization, “Trust in business enjoys two main benefits. The first is with Read more…

LinkedIn: Connect with Others, Build a Brand

“Ding!” Rebecca wants to make a connection with you.  “Ding!” Loretta has commented on a discussion in your network. “Ding” Jacob shared your update These are the type of notifications that will lure you into your phone screen if you want to advance in your professional life. We easily become Read more…

How Do I Repair My Company Reputation Online?

Reputation is ALL anyone has. It takes a lifetime of careful planning and mindfullness to build, nurture and develop. If that process does not continue, reputation can be eroded extremely quickly, sometimes overnight in an instant. In the not too distant future Reputation will be the main currency is sought Read more…

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How To Win An Election?

Classic Steps to Preparing for a Political Campaign when you’re planning to WIN! Here’s the summary: Clarify your campaign platform issues (main talking points) Craft your message that targets your core audience/vote bank Understand areas of popularity Target voters by city, town Transcend that message across media – OOH, Internet, Read more…

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Clients Just Want To Have Fun

All clients really want is peace of mind! This way, they can focus on running their business, teams and staying on top of all their responsibilities. Online Visibility, Digital Marketing, Online Reputation Management, Social Media Marketing, Online Customer Interaction, Engagement, and Acquisition are no longer line items on clients to Read more…

What New Technology Can Do For Your Business

What New Technology Can Do For Your Business

The talk about artificial intelligence over the last few years has been the rage and has almost all scientists and science aficionados talking about it. It revolves around how it’s going to overwhelmingly, make our lives easier, make learning and problem solving much less complicated, and can even replicate the Read more…

Facebook for booming businesses

Why does a business need a Facebook page? The answer is quite simple. According to Facebook CEO, Mark Zuckerberg the average American spends about 40 minutes daily on Facebook alone, liking, sharing content resulting in 4.1 million likes on a variety of posts every minute. Moreover, on an average, 1.40 Read more…

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